Dhol Desi Beats, a dynamic group of Indian dhol players, sought a brand identity that perfectly encapsulated their authentic yet urban musical style. It was crucial for the branding to reflect this unique personality. Our objective was to create a design that was not only distinctive and vibrant but also modern and attention-grabbing.

With this vision in mind, I confidently drew inspiration from the Hindi language to develop a hand-drawn logotype, paired with a bold font and playful wording that truly stands out.