VIRGIN ACTIVE Making Exercise Irresistible

In 2000, Virgin Active Kensington was recognized as one of the premier luxury gyms in the London franchise. However, with the rise of chic boutique "pay as you go" class-based gyms, an update was essential.

To address this need, I focused on the key unique selling points and gained a clear understanding of the target audience. I confidently combined striking images and compelling graphics to create the perfect aesthetic. By seamlessly integrating product shots, dynamic movements, and visual elements from the main branding, I was able to develop a standout advertisement for Virgin Active.