DHOL DESI BEATS Branding

Dhol Desi Beats is a dynamic group of Indian dhol players looking for a brand identity that encapsulates their authentic yet urban musical style. It was essential for the branding to reflect this unique personality. The goal was to create a design that is distinctive, vibrant, modern, and attention-grabbing.

With this vision in mind, I drew inspiration from the Hindi language to develop a
hand-drawn logo type, paired with a bold font, playful wording and powerful photography that truly stands out.