In 2000, Virgin Active Kensington was recognized as one of the premier luxury gyms in the London franchise. With the emergence of chic boutique 'pay as you go' class-based gyms, an update was essential.

By honing in on the key unique selling points and understanding the target audience, I confidently employed a blend of striking images and compelling graphics to craft the perfect aesthetic. I seamlessly integrated product shots, dynamic movements, and visual elements from the main branding, resulting in a standout Virgin Active advertisement.