VIRGIN ACTIVE  Adult Swim

Swimming has always been a prominent feature of Virgin Active, making it essential to keep the campaign aligned with the brand's identity. The objective was to highlight Virgin Active's swimming offerings and remind members of their exceptional quality.

I utilized striking black-and-white images paired with dynamic blue graphic shapes to convey a sense of movement. The bold and assertive language throughout the campaign not only made the visuals stand out but also reinforced its overall strength.